ROCKWOOL, the world’s largest manufacturer of stone wool insulation, is pleased to announce the promotion of Mike Goyette to the position of Director of Sales, Commercial & Residential, Canada.

As Director of Sales, Mr. Goyette is responsible for the continued success of the ROCKWOOL brand across the commercial and residential segments, leading a nationwide team of service-oriented sales professionals.

“We’re thrilled to congratulate and support Mr. Goyette in his new role,” says Brian LeVoguer, Vice President, Building Insulation.  “He has demonstrated his ability as an effective builder within our organization, and as such, we’re confident he will spearhead growth and increase market share through a customer-centric approach that understands client and industry needs.”

Mr. Goyette brings to the table a decade of experience with the ROCKWOOL brand, delivering the advantages of stone wool in-market to an expanding contingent of forward-thinking retailers, channel partners, consumers, contractors, engineers, specifiers and design-build professionals.  He has been with ROCKWOOL since 2009, advancing from the role of National Account Manager to North American Sales Manager with ROCKWOOL Technical Insulation (RTI).

Mr. Goyette replaces Tom Lee who retired on June 1, 2019.